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Tongal: A 21st century business model for finding top talent and putting them to work on something they love

Tongal circumvents the traditional Madison Avenue system, by using the internet to bring together talent around the world, and the organizations who need them to create winning advertising.
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Story by James DeJulio on July 26, 2010
crowdsourcing
advertising
prediction market
talent
disaggregation
experimentation
communities
creativity
Decision-Making
allocating resources
deploying knowledge
coordinating activities
sales and marketing
media and telecommunications
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Four Steps to Build Brand Awareness Through Storytelling

Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through.
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Hack by Jonah Sachs on November 5, 2013
Marketing
Branding
Storytelling
Brand Storytelling
advertising